Thursday, February 9, 2017

Virginia is the most romantic state, according to Ibotta

Virginia really is for lovers. That's according to Ibotta, the mobile shopping app whose users have earned more than $170 million in cash-back rebates on everyday purchases. On Thursday, Ibotta released results from its first-ever Valentine's Day shopping data analysis, and found that Virginia is the most romantic state based on wine and chocolate sales.

An analysis of more than 4.6 million item-level receipts uploaded to the Ibotta app showed that Virginia experienced the biggest spikes in both wine and chocolate purchases, up 136 percent and 138 percent, respectively in the two weeks leading up to Valentine's Day 2016. North Carolina ranked second, up 125 percent in wine sales in the run-up to last year's holiday, and chocolate surged by 136 percent. Oklahoma, Connecticut and Maryland, rounded out the top five states for wine, while New Hampshire, Maine and Maryland ranked just below North Carolina for chocolate sales.

"We're always looking for trends that can help consumers save even more money," said Bryan Leach, founder and CEO of Ibotta.

Ibotta's Valentine's Day analysis also revealed the cheapest days to buy wine and chocolate. An analysis of more than 100 million item-level receipts over the past three years found that Tuesday is the best day of the week to buy a bottle of wine ($12.89), when it is six percent cheaper than on the most expensive day, Saturday ($13.66). The average price of chocolate in stores drops to its lowest on Wednesdays ($2.55), which is more than 10 percent lower than on Mondays ($2.82). Valentine's Day this year falls on a Tuesday, which is good news for procrastinators who can grab the best-priced bottle of wine day-of.

Earlier this month, Virginia also took first place for the most romantic restaurants in America, according to survey data released by OpenTable.

Check out Ibotta to get cash back! Use my referral code, snigjqq, and you can earn an extra $10. Sign up at

Editor's note: I earned a total $50.75 cash back from Ibotta in 2016.

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